A Signage Company’s Perspective

Being in the business of making signs, we know how to stand out in a crowd, and this is something we drill into all our clients.

There are a multitude of ways you can make your business pop in a sea of competition and be better than the rest. 

But whether you’ve got a wall graphic, 3D sign, poster or a simple sticker on the wall, what matters most is what’s on it.

From general printing to total fit outs, there’s a lot you can do that suits any business or budget to help your business stand out.

Standing Out From the Outside In

As businesses open their doors again, promoting from the outside in is a winning strategy. 

Window shoppers, when they return, will naturally pay attention to dazzling signage.

So naturally, a big statement on your front window will do wonders for your business’s visibility.

But luring the customers in with enticing outside signage is only half the battle – what they see when they first walk through the door and wander around the store needs to reinforce that external messaging and keep them immersed in your brand. 

How you use signage will go a long way to showing your customers what you’ve got to offer as a business and that you’re trying to help them with their own purchase decision making.

Want some more tips on how your business can stand out?  

Get in contact with us today. 

There’s a lot of uncertainty in the air right now. 

And the question on many business owner’s minds is whether or not to proceed with their current slate of jobs.

 A huge dilemma!

The reason we’re living in such “uncertain times” is because we’re always looking to the future. While we live under COVID-19 restrictions, what the future has in store for us may be more uncertain than usual. 

But one thing that is certain is that the current situation won’t last forever.

Now is the time to think to the future and prepare your business for when you open your doors again as life goes back to normal. With much of normal life on pause, you’ve been given a great opportunity to get a head start in preparing for the “new normal”.

At Resolve, we know how important signage is in helping you attract new business and to stay top of mind, which is why we’ve been using this time to help our clients update and refresh their signs.

And it’s not just a revamp of your signage that you will need. As we’re all aware, COVID-19 is still very much here, and the best practice for helping curb the spread is acknowledging that it is something we’ll have to live with until there is a vaccine. And, as more information becomes available to us, the message is constantly changing.

Your business needs to be ready for this – which is where we come in.

To find out more about our COVID signage packs or to prepare your signage needs and be ready for a post-COVID world, get in contact with us today. 

The signage industry can be typically very wasteful and lacking in environmental awareness.

But it doesn’t have to be that way.  As the world rapidly becomes aware of our damaging effect on the environment, businesses with no environmental policy will struggle to survive.

We wanted to be part of the solution, so we asked ourselves: What can we do to become more environmentally-friendly?

As part of a continuous effort to reduce our carbon footprint while continuing to grow our business, we’ve put together some sustainable initiatives.

Here are some of the things we do at Resolve:

• All the inks that we use are GreenGuard Gold certified. 
• We use non-PVC self-adhesive films
• We use corflute bins, allowing scrap corflute to be recycled into new corflute. 

There’s also a fabric we’ve been using that can be sent to a recycling facility in NSW, who then mix it with wood pulp and materials to make new products.

As an industry, we need to start thinking about how we can make the planet a better place.

For us, this means using less PVC, solvents and chemicals, and increasing our recycling efforts.

Planning for the future is something that every business should and can be doing. Without a plan that addresses how to tackle the defining issues of our times, your business will go backwards.

So, why not act now, and be a leader rather than overtaken by those who have planned for a better future?