Back in March, Resolve assisted IMAX to promote the release of their first feature of 2021: Great Barrier Reef 3D. Its release was a year in the making, due to COVID-19 delays. 

So, the promotional rollout had great anticipation and significance, for many reasons. We weren’t just promoting a movie, we were also letting the world know that IMAX is open for business!

We spent a day at IMAX installing several different graphics and signs, both internal and external.

(Watch us at work)

Check out some of the signs and graphics we installed below!

Outdoor Panel

One of the signs that IMAX regularly changes over are the outdoor panels.
We did these prints on self-adhesive vinyl with laminate.
We apply those to Aluminum Composite Materia. They go into interchangeable, lockable frames that we then change for every new release campaign.

Window Graphic

IMAX’s front window also regularly gets changed over with each new release campaign.
We do this with what we call one-way vision or clear focus: a self-adhesive vinyl that we apply to the windows.
With this material, the graphic is only visible from the outside, so people can see from the other side, and light can filter through.
It’s a very simple material to put on and use. It also lasts at least 12 months – More than enough time for each promotion!

Carpark Sign

Here we have a simple 4X flatbed printed sign, put directly onto 3mm, with interchangeable panels that we velcro into place.
We also change these over with every major campaign – They are quick, easy and inexpensive to change over.

Stair Graphic

We put promotional graphics on the IMAX complex stairs that lead toward the Melbourne Museum.
These stair graphics are a specialty for significant movie releases. They will only be changed over a few times throughout the year.
Bright images, in particular, tend to work best for this. Notice how the colours of the great barrier reef light up the stairwell!
We used CarpetTex, which was applied to the back of the stairs.
While it is a single image that’s chopped up into pieces, the way we placed it on the stairs gives it a 3D effect when viewed from a distance.

Do you have a promotional rollout coming up?

For businesses planning an event or promotion, you want to create an unforgettable experience with maximum exposure – That’s where we come in.

At Resolve, we work with your requirements and budget to get maximum exposure for your promotional materials. 

To see how we can help make your business stand out, get in contact with us. 

Castello’s are one of Victoria’s premier hospitality groups, owning and operating seven hotels across Melbourne, Pakenham and Gisborne. 

COVID-19 restrictions forced hospitality venues to shut their doors for over three months in 2020, and Castello’s knew they needed to make the most of this time. They wanted to give locals a good reason to come back to the Cardinia Hotel when they could. 

CEO, Joe Giustiniano made the decision to renovate. 

“It had been years since we’d updated the Cardinia Hotel, so we wanted to refresh the venue.”

And alongside the renovation, Castello’s wanted to update their signage to reflect the modern feel. Given 90% of customers make decisions about a brand based on the colour alone, it was something they needed to get right. Joe gave Resolve a call.  

“We have a good working relationship with Sean at Resolve and he’d helped us with the signage at some other locations (including the nearby Pakenham Hotel), so we felt confident he was the man for the job.”

Resolve helped to manufacture and install new signage for the hotel.

Making sure the renovation was complete by the end of the lockdown was a non-negotiable for Castello’s and Resolve – Can you imagine having to close for further renovations after waiting 112 days to serve customers again?!

“Resolve’s punctuality was very important to us, given the tight deadline. If there were any issues at all during the process, Sean would come and fix it straight away, no questions asked.” 

“And it was that punctuality, as well as the high quality of work we have come to expect from the team at Resolve, that was critical in making sure we met our deadline and completed the renovation on time”.

Resolve also worked with Castello’s group to make sure the sign design was modern, eye-catching, and would achieve the desired impact.

“The design was a collaboration between us and Resolve, as it was based on one of our previous designs”

“Resolve knew exactly what to do to put our designs to good use and give them that WOW factor that has helped us stand out from the crowd, which is the main reason we decided to renovate in the first place. Mission Accomplished!” 

In the end, it was a seamless revamp project that helped Cardinia Hotel not just welcome dine-in customers back, but get them excited to go out again! The hotel enjoyed a surge in customers through last year’s holiday season. 

“For any business looking to renovate or refresh their space – Resolve are reliable, great to work with, and provide the highest quality signs in the business for a reasonable price”. 

Renovating or looking to renovate? Resolve are here to help. Get in contact with today and let’s work together to make your business stand out. 

Digital signs are all the rage these days and look amazing as either internal or external signage.

Because digital signs are so eye-catching they offer the ability to showcase multiple messages or products on one sign.

But just because it’s possible, does it mean that multiple messages are a good idea?

If your customers notice a digital sign with multiple messages but are looking for one message in particular, they will be less likely to wait for that message to reappear, only to have to speed-read before it changes again.

Compare this to static signs, which allow customers to study the information in their own time, without pressure.

While there is a time and a place for dynamic signage, consider your customers. If your sign is in a high-volume traffic area where people typically pass by without stopping, a static sign is more likely to have the desired impact. Whereas, if your sign is in an area where people typically spend more time, such as waiting rooms, the placement of dynamic signs allows for multiple messages to be displayed, meaning there’s a better chance one of them will resonate.

A question we often get asked at Resolve is if there is only going to be one message, why would you choose a static sign over a less expensive print one?

While there is still a case for traditional signage, digital signs are going to be more cost-effective in the long run because there is no need to replace them when you want a new message – You just change the display.

Are you thinking of new digital signage?

For more guidance on the best sign to get results for your business, get in contact with us today.

The Ultimate Signage Checklist: What you Need to Know Before Ordering a New Sign

Thinking about a new sign but don’t know where to start?

To help you get all the clarity you need and take the guesswork out of your signage plans, we have created a simple ten-point checklist.

If you can tick off these nine items, you are ready to get started on your new sign.

1/ What are you trying to achieve?
Fully understand what you are trying to accomplish with the new sign.

Ask yourself questions like:
● Are you rebranding or just after a fresh new look? Is it long-term exposure and identification signage, short term sale signage, mid-term changeover signage or directional signage?

2/ Locations for signs or prints
Where will the sign or signs go?

3/ The exact size of signs or print job:
How big (or small) do you need the sign to be?

4/ Quantity: How many signs will you need?
Once we know how many signs you want, we can make sure each one is strategically placed to guarantee maximum exposure and impact.

5/ What type of sign would you like?
The type of sign you choose will often depend on your budget.
Some of the most common types of signs:
● Fabricated signs
● Illuminated 3D signs
● Lightboxes
● Banners
● Printed panels
● Self-adhesive vinyl
● Specialised signs

6/ Will you need a site inspection before installation?
For large external signs or signs that aren’t replacing an older sign, you will need a site inspection. If so, provide the address and on-site contact details.

7/ What artwork and file types are required?

8/ What is your budget?
Be clear on how much you are willing to spend on your sign.
We’ll work to your budget and give you the best option possible.

9/ When do you need the sign installed?
Have a clear timeframe for when you would like the sign to be installed.

10/ What permits do you need?
Not having the required permits for putting up your new sign can derail your project, costing you unnecessary time and money, so ensure you have all the permits you need before you start the project!

Once you answer these questions, you are ready to get started on your next signage project.

To help you get started or if you have any questions about our ultimate signage checklist, contact us.

We will help you define your signage needs so that you know you’re putting up the best sign for your business.

Chris Wong is the owner of Sassy Signs, a signage company that specialises in vinyl, illuminated and letterbox signs.

With ten years in the signage industry behind him, Chris and Resolve have worked together on several projects over the last eight years.

“Having worked with Sean that many years, we know each other’s working habits and have a common understanding, which comes in handy when we work on large projects”.

So, when Baby Bunting came to Sassy Signs to update the signage at their store support centre, Chris gave Resolve a call.

Chris handled marketing, quoting and liaising with the client, while Resolve was in charge of manufacturing and installation.

“Being the face of the project, Sean’s experience and knowledge around signage made my job a lot easier.

“All I had to do was give him the client’s instructions, and the team at Resolve knew exactly what to do to get the result they wanted. And thanks to Resolve, the project was as seamless as it could be.”

With a fresh new look for Baby Bunting’s corporate HQ, the result delighted the clients.

Partnering with Resolve, Chris can focus on delivering for his clients, knowing Resolve will get the job done to both his and the client’s high standards.

“I’ve always been happy with our relationship and the support I’m getting with Resolve.

“Quality of work: Check.

“After-sale service: Check.

“My job is to build relationships with clients, and to keep those relationships, you need good partners.”

For support on your next signage project, we are here to help.

Get in contact with Resolve and let us help you make your client’s dream sign a reality.

Jackie Glover-Green is the owner of Girlfriend Graphics, a signage and graphic design company.

Jackie has been in the signage industry for over 20 years, so when it comes to getting the best result for her clients, she values industry partnerships and collaboration.

“When you have been in the signage industry as long as I have, you know who is good at what.”

When Vantage Designs came to her to create a high-end sign for their new building at 574 St Kilda Rd, with collaboration front of mind, Jackie called on Resolve to help with 3D signage and fabrication.

Vantage Designs are a company that purchases and refurbishes old office buildings. For them, getting a premium sign was a must to maximise the value of their investment. 

Jackie knew she could count on Resolve to make the grand design happen. 

“When you outsource your work, your client still expects you to deliver. If I hire someone else to help me help my client, the result is on me. That’s why it’s important to have a team you can trust, and Resolve has been that trusted partner that makes my business look better”.

With the pressure of a large-scale project, Jackie lent on Resolve’s expertise throughout.

As is often the case when working on big projects, the team ran into a few challenges along the way, including issues with waterproofing and having to modify the engineering.

“There were waterproofing issues, the logo was quite fine as it was a number logo, and we had to modify the engineering too. 

“And these hurdles meant I had to go back and forth with the designer. Luckily, I had Resolve in my corner, and so there was no challenge we could not solve.

“Sean’s knowledge of everything to do with the signage industry is next-level. Even though I’ve been in the industry for a long time, I’m always asking him questions.

“While we had worked together on a few projects before, this was the first large-scale project we worked on, and Sean was the perfect teammate to help me make it all happen for my client”.

While Jackie acted as the intermediary between Resolve and Vantage, despite the challenges presented by the COVID-19 lockdown, she found working with Resolve to be a seamless process.

“Sean and the team were attentive and excellent in staying on top of the project, which made my job a lot easier.

“Because this project happened during a COVID lockdown, we were stuck on zoom a lot of the time, which wasn’t ideal and Resolve were excellent in working through every challenge and making sure the project went as planned”.

In the end, with help from the team at Resolve, Jackie knocked the project out of the park and exceeded Vantage’s expectations.

“When I have a signage project and need the expertise of a larger company to help, Resolve is my go-to. We make a great team!”

Looking for someone to help take on your client’s signage needs?

Resolve can help with your signage project from start to finish by collaborating with you and your clients in a seamless project. To find out more about how we help brand and design agencies, and how we can work together, get in contact with us today.