Signage Industry

The Most Exciting Signs We’ve Done

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The most exciting type of signage that we do is custom bespoke signage.

Why? 

The impact a custom sign has on your business is massive.

It gives anyone who sees it a lasting positive impression of your business. 

It shows the world that you’re different, that you’re not a cookie cutter business that does everything the same as everyone else.

A custom sign allows your business to be unique and truly stand out from the crowd, cutting through the clutter in your target market’s mind.

That’s why we encourage all our customers to have a custom sign.

It might cost a bit more, but the impact will pay for itself many times over.

While all signs do the job of telling the world who you are, a custom sign can be more than just that.

A custom sign will stick in people’s mind – essentially selling what’s great about your business without being pushy.

Think about it this way. If you were in a crowded marketplace or trade show, what kind of sign is more likely to grab your attention – a sticker on the door or a 3D illuminated sign on the wall?

Seeing the impact a custom sign has on our client’s businesses is a very rewarding part of what we do. We’re proud to see our clients get excited and start to walk taller once their custom sign is up and running.

We’ve also practiced what we preach.

Having been at our new location for over a year, we’ve finally put our own 3D halo-lit sign up.

And without fail, everyone who walks through our door will notice the sign. 

As a signage business, what more can you ask for?!


Our new custom sign.

And we’d love to help your business get noticed too.
To find out more about how we can help transform your business with a bespoke sign, get in contact with us today.

Static vs Digital Signs: Are the Latest Trends Here To Stay?

Static vs Digital Signs: Are the Latest Trends Here To Stay?

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In the world of signage, change is inevitable.

Much of that change is driven by technology – new materials and new technology mean we’re always seeing new ways to make your brand come to life.

But not all of that change is driven by technology.

Trends come and go, and the signage world is no different. 

Retro signage is trending at the moment, proving that the more things change, the more they stay the same. Neon and hand-painted signs have ridden the vintage wave to become some of our most requested designs in recent times.

That’s why it’s important for signage companies to have multi-skilled staff. You want to give your clients the confidence that your team can handle not only the latest innovations, but the tried and true designs of bygone eras. 

And as we’ve seen recently as we grapple with a recession, only specialising in certain types of signage will be detrimental to any signage business, no matter how good they are at what they do best.

If you asked us five years ago what the industry landscape would be like now, we would have thought digital signage would play a much bigger part. 

Instead, static signage is here to stay, and in some cases we’re even seeing clients swapping their digital signs for static ones.

So, while digital signage is a modern essential, static signage is the “essential essential” and will be for years to come.

If you’re looking for a new sign for your business, we have a vast array of signage solutions to suit your needs. 

Whether it be modern, retro, classic or anything in between, we can create it for you at Resolve.

A new printing and signage sustainability partnership with Close The Loop

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One of our objectives over the next 12 months is to be the industry leader in sustainability.

We’ve partnered with the team at Close the Loop to help us get there.

We are taking steps to minimise wastage and look for ways to recycle in our business.

We currently recycle all our printer and ink cartridges which are sorted and reused.

And we want to encourage everyone in the signage industry to do the same.

If you are interested in introducing sustainability in your business or wanting to help us in this movement, contact us.

resolve digital signage solutions

How Australia’s signage and printing industry can thrive post-COVID-19

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It’s a challenging time for the printing and signage industry.

As many industries have shut down, for the time being, the amount of work on offer has dramatically decreased.

And many companies have responded to this the wrong way.

They’re offering to do jobs for little or no profit, just to keep the work ticking over. 

What this is going to do is set a precedent for the industry. Clients will come to expect these reduced prices as standard.

Once this precedent is set, the signage industry will struggle to make money, and companies will go out of business.

Now more than ever, we need to work together to future-proof our businesses. The industry simply can’t afford to go without fair margins. Not now, not ever.

Sure, it may be a temporary morale boost to be busy at a time like this, but what happens when your clients continue to expect dirt cheap prices? Eventually, the money will run out.

It’s a small short term gain that’s setting businesses up for crippling long term pain.

All of us must work together to make sure we maintain our existing profits and not just try to win work for now.

Our industry’s livelihood depends on it.

resolve digital signage solutions

How I future-proofed my business for times of disruption

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How specialised should you go?

Do you choose an industry and niche down, or offer a certain type of product and just focus on that.

I remember when we started Resolve, we deliberately decided to diversify the kind of signage we do – and the types of industries we worked with.

Why? Because I’d seen companies get themselves into a tricky situation when they relied too much on an industry.

Yes, specialisation can be a competitive advantage that puts you on a pedestal.

But in times like this, too much reliance on a particular industry isn’t going to give you a plan that will support peaks and troughs.

I feel for my colleagues who are in the events or trade show signage sector. Those companies are going to have to re-imagine their business in a completely different way.

And this is the case for all businesses. What happens after the pandemic lifts and we return to our ‘new-normal’?

Whatever your situation, use this time to adapt your business and offering now so it can come through any disruption well.

Remember: a six-month disruption in a one-year-old business is going to be challenging. But six months in a 20-year company is relatively minor.

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