Printing – Resolve.

September 21 2020

Lindt Cafe Nunawading

Sean Kelly News, Printing, Signage large format printing, printing melbourne, signage in melbourne, signage melbourne 0

The Client

World-famous for their delicious swiss chocolate, Lindt has a number of cafes specializing in showcasing their chocolate through various desserts and drinks.

The Situation

Lindt is opening a new cafe in Nunawading and enlisted Resolve to bring it to life.

If you’ve ever been inside a Lindt cafe you know they have an abundance of extravagant wall and window graphics adorning the whole area, including eye-catching 3D displays. As this was for a new cafe, we were starting all of that from scratch.

A key challenge when working for a large brand is having to adhere to brand guidelines in order to keep the look and feel consistent across all the brand’s locations.

Companies invest a lot into building their brands, so the work needs to be totally in sync with their image, even if it means going the extra mile to make that happen.

Throughout the project, we worked alongside the cafe’s construction crew. As the location hadn’t been built yet, we had to keep a close eye on measurements as they became known, so it was important to stay in touch with every aspect of the project to get the best result.

The Outcome

Everything ran smoothly and the job was completed in time for the grand opening!

We also gave recommendations on missing guidelines to ensure that Lindt continues to build a strong brand as they expand their cafes further afield.

If you have a project or client that needs a large re-brand, contact us today and let’s work together to elevate your brand!

May 14 2020

The health and safety signs your business needs to bring customers back

Sean Kelly COVID-19, Printing, Signage, Social Distancing 0

The pandemic has dramatically changed the way we do just about everything.

Even as the lockdown begins to come to an end, social distancing and pandemic-era hygiene practices are here to stay and for a good reason.

As we’ve come to find out during these last few months, social distancing and proper hygiene have saved lives.

We want to make sure businesses are contributing to a healthier society both now and in the months to come. That’s why we’ve created a COVID signage pack.

The pack includes floor decals, door decals, counter cards with hand sanitizer, and purpose-built safety signs that can be customised to suit your brand.

Whether you’re a factory, office or retail outlet, it’s got everything you’ll need so you can make sure your clients and staff are as safe as possible while they’re on your premises.

Communication is critical; everyone must be aware of what they need to do to ensure a safe workplace.

We’re here to help your business get the word out and thrive while making health and hygiene the number one priority.

Many businesses rushed to put signs up as restrictions became enforced, but we know how important the right branding is on any store display. So if you’d like to move your brand with the times, contact us about your very own COVID signage pack today, or request a pack.

May 7 2020

The Number One Business Lesson We Learnt From COVID-19

Sean Kelly Business, COVID-19, Printing, Signage covid-19 signage, signage melbourne, social distancing signage 0

COVID-19 signage, social distancing signage and future-proofing for business growth in the long-term.

The COVID-19 pandemic showed us just how vital future-proofing your business is.

We’ve been able to stay in business without letting any of our staff go or even reducing hours. In fact, we’ve increased our turnover from what it was 12 months ago.

How have we managed that when so many other businesses, including some in our industry, struggle?

We have a diverse range of clients: Retail, expos, projects and large jobs.

As we entered the pandemic, we saw the retail and expo industries struggle or shut down altogether.

We immediately shifted our focus to the industries that were still going.

There is certainly value in having a niche. But in times like this, a narrow focus could wipe out your entire business.

We’ve seen first-hand that the key to our business thriving in these difficult times is to have a diverse client base, be adaptable, and always keep an eye on changing consumer demands. Making this part of your business plan will make it easy for your business to adjust to change.

When a business is adaptable, it’s no longer at the mercy of what’s going on around it. Instead, it is always at the forefront of what consumers want, ensuring its profitability no matter the climate.

An adaptable business will not only keep you afloat for the next few months. Being diverse and change-ready will continue to put you at an advantage for the next year or two, as businesses continue to feel the lingering economic effects of the pandemic.

COVID-19 wasn’t the first dramatic shift in economic conditions and consumer behaviour, and it won’t be the last. So if you want to have a business that can survive anything, start future-proofing now.

April 14 2020

How Australia’s signage and printing industry can thrive post-COVID-19

Sean Kelly Business, COVID-19, News, Printing, Signage, Signage Industry covid-19 signage, signage industry, signage melbourne 0

It’s a challenging time for the printing and signage industry.

As many industries have shut down, for the time being, the amount of work on offer has dramatically decreased.

And many companies have responded to this the wrong way.

They’re offering to do jobs for little or no profit, just to keep the work ticking over.

What this is going to do is set a precedent for the industry. Clients will come to expect these reduced prices as standard.

Once this precedent is set, the signage industry will struggle to make money, and companies will go out of business.

Now more than ever, we need to work together to future-proof our businesses. The industry simply can’t afford to go without fair margins. Not now, not ever.

Sure, it may be a temporary morale boost to be busy at a time like this, but what happens when your clients continue to expect dirt cheap prices? Eventually, the money will run out.

It’s a small short term gain that’s setting businesses up for crippling long term pain.

All of us must work together to make sure we maintain our existing profits and not just try to win work for now.

Our industry’s livelihood depends on it.

April 14 2020

The trick to staying profitable during a pandemic

Sean Kelly Business, Printing, Signage printing melbourne, signage melbourne 0

There have been many businesses in our industry who are struggling and have had to shut down as a result of the pandemic we’re in.

We are fortunate that Resolve has been ticking along well, and we’re in a great place to emerge from the pandemic better off.

So why is it that some businesses are struggling while their direct competitors are thriving?

The answer lies in building relationships.

The work that we’re doing now is a result of business we started six months ago, so the projects we laid the groundwork for back then will continue to gain steam.

Relationships are more important in business than ever before. In these uncertain times, people are more likely to revert to their trusted network rather than those they don’t know.

As everyone gets swept up in the current hysteria, it can be hard to turn your mind to a near future in which this has passed.

However, nothing is stopping you continuing to build those relationships and set you and your clients up for a strong future

In every passing day lies the chance to put the building blocks in place and lay the groundwork for a better tomorrow.

The planners and the optimists will be the real winners post-pandemic.